Google AdWords Campaign Management

Overview

With Google AdWords Campaign Management, Bottlenose assumes the task of setting up your account, selecting terms / keywords, and assigning the bidding amounts to spend. You merely inform Bottlenose of your total budgeted amount to Pay-Per-Click. Utilizing a proprietary algorithm that is integrated with your online inventory, Bottlenose manages your campaigns for you. These are central to identifying the important keywords to bid on.

Our advantage: We can provide conversion tracking and insert the conversion code into the shopping cart to accurately track ROI for AdWords campaign.



Typically, the model set up by Bottlenose for you is Pay-Per-Click. Content versus search. Site Targeting is also available.

Features

• Administered by a Bottlenose staff member - who is a Certified Google AdWords Specialist
• Bottlenose applies a proprietary algorithm to your online inventory that targets terms / keywords that are specific to your store
• AdWords campaigns only run in states where you accept orders
• All terms / keywords selected are from your online inventory
• All terms / keywords bid amounts are from your online inventory
• Focus is on increasing site sales, not traffic
• Monthly Reports from Google with information as follows
  • Impressions, Clicks, Click-Through Rate, Average Cost-Per-Click, Total Cost, Average Ad Position, Total Sales, Cost per Sale, Total Revenue, Average Revenue per Sale

Benefits

• Great way to boost sales and expand your client base

• Proven higher sales / lower cost conversion rates
• Frees up your time to focus on projects that only you can do - create product promotions, events, write articles
• Connects your store with new consumers at the precise moment they are looking for products

Price

• $50.00 per month plus your Ad budget up to $500 - minimum 3 month sign up required. Note: add $50 per month for each additional $500 budget increment to manage. Example: An Ad budget of $750 would have a Bottlenose monthly charge of $100.00
• By signing up with Bottlenose, you may qualify for a $100 budget credit from Google