Overview

With a Bottlenose Pre-Designed HomePage website, you get a turnkey Wine & Spirit industry e-commerce website in as soon as 14 days. Just give us your logo, transfer your domain for administration, and send us your item inventory file. You’ll have a website that takes orders, computes shipping / handling / sales tax, displays your items, has wine & spirit industry browsing / search design, and includes information about your store. We also include individualized training and support.

Home Page Example
www.bernsfinewines.com (FL)

Features

  • Bottlenose builds, hosts, and sets up your site and internal email accounts for you
  • Admin Control Panel is web based, insert your login and password on any computer browser to access.
  • Pre-designed layout, navigation, links, link titles (available navigation bar links: Wine, Spirits, Beer, Gourmet Food, Accessories, Gifts, Articles / Wine Talk, Events, Newsletter) (available Info bar links: About Us, Contact Us, Store Hours & Directions, Links, Shipping & Privacy Policies)
  • Your site is branded with your logo, color palette, and image
  • “Smart” Shopping Cart set up (includes: states to accept orders for wines vs other alcohol vs non-alcohol, one flat rate mixed case discount, accepted credit cards, one major carrier with rate calculations on ground, next day, second day, pick-up at store, local delivery, insurance, handling / box costs fees, comments section, gift notes, and sales tax)
  • Home page includes 3 feature Item Group boxes (you control items & titles), Welcome / Message box (uses web editor i.e. can write text, upload images, embed flash or video), Simple & Advanced search, Newsletter sign up, navigation (to find items, categories, articles, and events), and information links (shipping & privacy policies, contact us, about us, links,)
  • Your items are classified and posted for you - applying Bottlenose Item Management procedures and standards: (Classification includes icons and providing a country, appellation, region, varietal, and vintage for wine items. Posting includes searching producer / importer websites for an image, full description & tasting notes on all of your items -wine, spirits, beer, food, tobacco, accessories. Critic reviews & scores from Wine Spectator, Wine Advocate, and Wine Enthusiast are also posted on wine items.)
  • Send Bottlenose a new inventory file as often as you wish. Your website is updated within a minute of receipt on existing items and by close of business next day on new items Note: If you have ICS Vision or Atlantic Spirits 2000, your inventory files are automatically sent to Bottlenose. If Quickbooks, Liquor POS, etc, you extract an inventory file and send in CSV file format. If no POS system, send CSV file.
  • Item detail pages, in addition to having an image, description, reviews per Item Management standards, have built in feature 'Customers who purchased this also bought' (displaying up to 3 items from your inventory) and provides links enabling consumer to send / share / bookmark / write notes on the item.
  • After an item has been made available for sale, you can upload your own images and descriptions
  • Orders are found in your Admin Control Panel, where a Verifone IPCharge Payment Gateway is set up for you to capture funds and send them to your Merchant Account
  • Site is dynamic. Your website only displays the items listed in your most recent inventory file. Also, only displays navigation to those items. Thus, deleted items and the navigation to find them disappears
  • Access your password protected Admin Control Panel from any computer
  • Bottlenose performs Search Engine Optimization for you. Includes feeding your inventory files to wine-searcher.com and Google Product Search
  • Google Analytical Reports are set up in your Admin Control Panel
  • Email Marketing System is installed, enabling you to create email campaigns to promote products, tastings, and events to your customers (free of charge / unlimited usage to a 500 or less subscriber list)
  • Unlimited Articles and Tasting & Events systems are installed
  • Training and support included via Skype, telephone, and email to point person

Benefits

  • Fantastic, affordable e-commerce website, built for premium performance in the wine & spirit industry
  • Your potential sales opportunity increases by millions of consumers
  • Quick start, can be built - including posting thousands of your items - in 45 days from receipt of approved inventory file, domain transfer, and logo.
  • Can upgrade to a Bottlenose Custom HomePage website. Upgrade within 12 months and your site development fee is credited

Best for

  • Merchants just getting started with e-commerce
  • Merchants who desire to be online selling a.s.a.p.
  • Stores with limited budgets

Pre-Designed HomePage Website Examples

www.stewswinesct.com
(CT)
www.bourbonstreetwineandspirits.com (NJ)
www.the-wine-emporium-store.com (CA) www.randolphwinecellars.com
(IL)

Price

  • $1,895 Site development fee
  • $295 Monthly Service fee with base 500 items included, minimum twelve month period Note: monthly service fee does not start until site is built and ready to take orders
  • Each additional 250 item increment incurs a $75 one time setup fee and $75 is added to your base monthly fee
  • Note: can add 5% in new items each month, no extra charge (if have 500 items as basis, can add 25 new items). To avoid $75 next increment charge, delete 25 items. You can make unlimited number of changes (quantity, pricing, etc) to existing items for sale in a month

Monthly Pricing Chart

The below chart shows the Monthly Service fee pricing
which increases by $75 for each additional 250 item
increment made available for sale on website

# of Items for Sale
on Website

Extra
Monthly
Fee

Total Monthly Cost
500 included $295
750 $75 $370
1000 $75 $445
1250 $75 $520
1500 $75 $595
1750 $75 $670
2000 $75 $745
2250 $75 $820
2500 $75 $895
2750 $75 $970
3000 $75 $1,045

Your Admin Control Panel is continually updated, stating how many items you have available for sale on your website. Bottlenose only counts items which have their own BN# assigned. Items that are available in a variety of sizes such as a wine that is available in 375 ml, 750 ml, and 1.5 L sizes or a beer available in 6 pack, 12 pack, and case sizes; would only count as one item for each.

Findings Note: Bottlenose has found that many customers do not place their entire inventory online.
Numerous Bottlenose customers have online sales between $500,000 - $2,000,000 with only 1500 - 2200 items.